Campaign vs. notifications statistics #
When you create a campaign, you can then create notifications within it. Well, you can view the statistics by campaign or you can view the statistics of each notification individually.
This way you can see the performance of ALL notifications (Campaign statistics) and then the INDIVIDUAL performance of each notification to detect the best and worst performers and make changes accordingly.
Statistics for both cases: #
- Impressions: how many times each notification has been shown to web users. If it is shown 1 time it would be 1 impression.
- Mouse Hovers: how many times the user has hovered over the notification. It is used to check that they are indeed viewing and reading them.
- Clicks: how many total clicks they have made on the links of the notifications. If you do not put links in the notification it will not register anything.
- Completed forms: as the name suggests, every time a user fills out a form you could see it here. If you do not have notifications of type “collector or collector” that are to capture emails or phones, no data will be displayed because there are no conversions of this type.
Statistics only for notifications #
If you scroll down to the bottom of the notifications statistics, you will see the best pages and you will be able to see on which URLs Asap Conver is working best. This option is not available for campaigns.