Tips and best practices to sell more in your online store

Increase your e-commerce sales easily with Asap Conver. We show you some easy examples to implement in your online store.

The great thing about Asap Conver is that it is so flexible that you can adapt any notification to a specific purpose. Currently you have 27 different types of notifications to increase your online store sales. With your imagination, you can turn them into hundreds of possibilities…

Define your value proposition #

Have you ever wondered why customers buy in your store and not in others?

For example, free shipping attracts a lot of attention, and if it is within 24 hours, even better. But not only that, there are more value propositions that can make the difference: a green and environmentally sustainable product, stock clearance, discounts, 2×1 offers, telephone customer service, free installation… And, of course, they can be combined.

Are you clear about your value proposition?

Well, once you have defined what differentiates you and the message you want your potential customers to perceive when they enter your website, let’s show it to them.

Practical examples to sell more on your e-commerce site #

All these examples can be created with the Asap Conver tool in 2 minutes.

Social Proof #

When you go to eat at a restaurant and you see two establishments next to each other: one where there is nobody and another one where there are people, where would you prefer to sit? The one where there are people, right?

This is what is known as “Social Proof” or “social proof” or “social presentation”. It is a method to show our customers that there are many individuals using it and therefore they can trust it and buy.

Make your users trust your brand and team. Create a sense of urgency and need for your products or services. Generate a sense of Brand Power.

• Boost your “Social Proof”. Show that there are other users who have purchased and are satisfied.
• Share the best reviews and comments from your customers.
• Generate the feeling that your business is reliable, busy and with preferential products or services compared to the competition.

Informational messages #

Create an informational popup notification in Asap Conver. It will stand out from the rest of your website and will attract the attention of your potential customer.

What can you put in this message?

Messages that generate a sense of urgency:

• Free shipping this week.
• Buy today and receive it tomorrow at home.
• Last units available.
• Everything at 15% discount for the next 2 hours.

Messages that generate empathy with your customer:

• 100% biodegradable packaging.
• Environmentally sustainable.
• Vegan products #CrueltyFree.
• 0 kilometer products.
• 5% of all purchases goes to a charitable cause.

How to display and create this message?

Log in to your Asap Conver account, create the campaign for your store, select one of the informative notifications. Once the notification is selected, you can configure it to your liking. You can make it display on the screen (top right, bottom left, center, etc.), make it appear when the user has been browsing the store for 20 seconds, and make it last on the screen for 30 seconds until it disappears by itself, for example. You can also edit the design and colors. Remember that all available notifications are 100% customizable. An example of an informative notification with Asap Conver would be this one:

Dynamic promotional coupon. #

There are many ways to use coupons with small hooks so that people end up buying your product and not the one from another store.

How can I use coupons?

• Display a coupon on specific URLs where you want to have more product rotation, or on those products that have high competition. Lead sales by offering an extra discount.
• You can program a coupon to appear when a user has products in the cart but does not complete the purchase. If you offer a small discount, it is likely that, due to an unconscious emotional response, they will buy the product.
• Make a coupon appear when a user who has been visiting a product for a while intends to leave your website. This potential buyer may want to continue browsing to look for similar products or price improvements. By offering this small discount, it is much more likely that they will abandon any search and end up buying your product and not that of another store.

Coupons are 100% customizable, you can launch them as and when you want. However, they are a double-edged sword. In digital marketing it is not recommended to always have a discounted product or service. Since a priori discounts are seen as something positive, if a user is used to seeing everything discounted on your website, he will continue to wait to see if prices are lowered more. If you have any doubts about how to use coupons we will be happy to help you 🙂

Conversion counter #

It is essential to use Social Proof in an e-commerce. According to studies by European marketing agencies, a user is 92% more likely to buy something if he/she is referred by another person. Therefore, it is demonstrated that ads convert very little.

Show the number of people who have bought a product or how many units are still available. Let your customers see that your store is working properly. You can also show how many people are viewing that product at any given time.

Informative fixed bar: ideal for segmenting by cities, provinces, countries… #

If you have different pages created for each location, you can create informative messages for each of them. For example, if you sell office supplies in Madrid and you have a page focused only for this community, you can create an informative fixed bar that jumps when the user scrolls 40% on that specific page. In this way, you will attract their attention, showing empathy and advantages that they did not expect to encourage them to buy. An example would be this (you can change the icon to your liking):

Random testimonials #

If you have testimonials from your customers, you can display them randomly in your online store. Add your customer’s photo and their rating: make sure it is positive and, above all, not fake. Put real testimonials from real people to achieve the desired effect. Important: take advantage of testimonials that show your strengths (value proposition). Here’s an example:

Take advantage of ALL your website, even the LEGAL NOTICE. #

When a person looks at your legal notice, they do it for one reason: they want to trust you. He wants to know who is behind the website, if it is a person, a company… If there is no one identified in the legal notice -apart from the fact that it is illegal-, the customer will most likely leave and not buy. Knowing why he does so, why not take advantage of it? You could display a “Link Group” type notification and provide him with your contact details and social networks. Make it easy for them to trust you. Or if you have a sales team, display a “Lead catcher” and tell him that you can call him to solve his doubts:

Drive traffic from your blog to your e-commerce #

Do you have a blog that receives hundreds of visits every month? How many of those visits end up going to buy from your online store? Typically, a very, very low percentage will go from the blog to the online store. But this can be changed by displaying the right notification at the right time. We recommend you to create a “Call to action” notification that will be displayed when the user has been reading an article on your website for about 10 seconds. The more specific you are, the better. If the post talks about a product you have in stock, direct it to that specific item. Let’s see it with an example:

If I have a post on my blog that talks about Star Wars and is visited by 300 people a month, and I have a product that is lightsabers in stock, I can create a CTA (call to action) to pop up while they are reading the post:

You can also put a generalist message of the type “Look / discover / visit… our online store and take advantage of the coupon BLOGX2 to get a 20% discount”. There are a thousand options and formulas, but this is the best way to convert your content marketing into sales.